Platinum-10 is different
The reality with mass notification systems is that they are not being used early enough.
Most users of the current classes of mass notification systems only use them once all the information has been verified and approved for release. By then, it's too late, management and their occupants are unaware of the emergency until they hear about it from social media or other sources. As a result, these systems fail to reduce the risk, prevent victimization, and protect occupants and/or residents to the degree they should.
The initial few minutes of an emergency are where the greatest risk mitigation and incident response optimization can occur. This is improved with timely, trusted and accurate information disseminated through a mass notification system. The problem is that analysis of emergencies clearly indicates that mass notification systems are not used in the early stages of the response. In this era of social media misinformation, disinformation and over saturation, this is an even more mission critical capability.